# Referral Link - Messenger

### Introduction

Referral Link is an advanced function for Messenger platform.

A single message can be tied to a fixed link; when customers click on the link, they will be directed to a new conversation with the bot, replying a certain message content. This is a “shortcut” to start a particular conversation with the bot.

{% hint style="success" %}
With the use of Referral Link, customers can directly reach a specific message content.
{% endhint %}

![](/files/-LpSf_tmfs3PcicHkbCc)

{% hint style="warning" %}
When finish editing, don't forget to press “Publish” at the upper right corner.
{% endhint %}

![](/files/-LpSfes-MKydDrFXeKFs)

Learn more about the official documentation from the Messenger team, please visit <https://developers.facebook.com/docs/messenger-platform/discovery/m-me-links>

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