Seeker’s intimacy level of fans

Seeker sorts all fans into 4 levels according to their activity and engagement.

Super Fan: The interaction behavior of Super Fans is the most active among all fans, and they are more interested in your service than other fans. They take more reactions and comments, they also comments faster than the other fans.

Regulars: The behavior of Regulars is very close to Super Fans. They may soon become Super Fans, or they are the Super Fans who have lose interests. It is recommended that you can follow the posts that Regulars like, and turn them into Super Fans.

Occasionals: Occasionals are those who are initially interested in your posts. They may be downgraded from Regulars, and will soon lose interest in your content. You need to pay special attention to the interaction of this group of people.

Passersby: Passersby fall into two categories: new fans, and fans who haven’t interacted for a long time. If you want to increase the hits of Page posts, it is recommended to observe the preferences of Passersby and create posts to attract new fans.

In addition to the overall Page Dashboard, you can also view the performance of a single post in Post Event, it helps you understand which levels of fans are attracted, and what they mean.

Seeker also provides filters in individual reports, allowing you to quickly set your filter criteria to view the report.

For example, if you want to know the post content preference of Super Fans and Regulars:

  1. On the report page, click "Super Fan" and "Regular" on the filter.

  2. Then, you can view the ranking of the posts that Super Fans and Regulars took the most interactions.

  3. Now, you not only know the preference of all fans but also realize the separated fans' interest toward posts.

To analyze more, you should start labeling fans through Post Event Auto-Tag, then, you will find more insights through filter fans with tags:

  1. On the report page, choose the "Product" tag on the filter.

  2. Then, you can view the ranking of the posts that fans with the "Product" tag took the most interactions.

Through Seeker filters, you'll dig more insights from fans' engagement, which helps you to review the performance more clearly and plan the next campaign better.