Seeker provides two kinds of performance report:
1. Post Potentiality - Summarizes the changes of interactive fans
2. Post Performance - Organizes complete post data, the KPI and average
There are 3 types of posts’ potentiality according to fans’ activities and engagements.
Consolidating Post means the interaction between Super Fans or Regulars is higher than average. It means that this post can consolidate the existing fans and lift the conversion rate.
Expanding Post means the interaction between Passersby and Occasionals is relatively high. It means that this kind of post attracts the interaction of the people who are less familiar with you and also effectively expands the reach of fans.
Top Post means the interaction between Super Fans and Passersby has increased.
It is recommended to enable the Post Event to label fans by reaction and comment since it’s the best type of post in the time period you selected.
With the Post Potentiality report, you can understand the engagement of your Page better. You can also change the time period to view the report.
We summarize Facebook's insight and make it easier to compare performances of engagement rate, organic reach, fan reach, and total reach.
Seeker provides Suggested Post KPI based on the top 10% engagement rate or reach of posts according to the chosen posting time (30, 60, 90 days). You can check if your posts reached your suggested KPI.
You can check the performance among a post Category, and choose published time to filter the posts.
Take a hotel operator as an example, he or she can divide the post Category into: 1. Room Type 2. Tourist Info
How to use the Categories?
Filter out the posts of "Room Type", find out the best content that attracted the most engagement or reaches. Try to use similar visuals or content to see whether fans are attracted or not.
Compare posts by different Categories, see which Categories have better reach and engagement rate, and then understand your fans’ post preferences.
The list below shows the data of all posts, divided into published and advertising posts.
Published: Fans can see the posts on the fan page. Advertisement posts: Marked by a $ icon. These are the advertisement posts created directly by the Ads Center or the Ads Manager that do not appear on the Page.
If you need to check the performance of the ad posts, please click the "Update Ad Posts" button, and you will see the ad posts on the post list.
If you want to check the performance of a certain post, please click the post name to enter the report.
There are several Seeker-only auto-label, auto-reply, and tracking URL reports that you can make good use of!
Also, Seeker lists all fans who take reactions, comments or send private messages from the posts, then you can manually tag or send broadcasts to certain fans on the same page.
Click on "Edit Auto-reply Rules" in the upper right corner to set up auto-label or auto-reply for the post.
Click on "+Create Post" in the Post & Analysis Dashboard to publish a post with tracking URLs and auto label/reply rules!